Guerrilla Marketing for a Bulletproof Career
by Jay Conrad Levinson and Andrew Neitlich ’83
Morgan James Publishing, April 2011
Guerrilla Marketing for a Bulletproof Career is an honest, practical and hard-hitting guide for career success in perpetually uncertain times. It provides a road map to advance your career and prosper without being blindsided by overnight industry collapses, potential layoffs, economic shocks, corporate scandals, international competition or technological disruptions.
The authors provide a new perspective on what it means to be ready in this economy, including how to achieve career goals in creative ways while making more money and spending less time working. Their philosophy marries the timeless practice of guerrilla marketing—being resourceful, doing more with less, thinking like an entrepreneur, and developing street smarts—with the unpredictable realities of today’s career landscape.